Client entertainment
A client appreciation idea that reaches your whole client list
Dinners and box seats are great for the few people who can make it. An Oscars pool gives every client a reason to hear from you for weeks, and a company pool brings them back at every award show for a year.
Most client events reach very few people
A dinner, a suite, or a golf day works for the handful of people who can attend. Everyone else on the account hears about it later, if at all. The people who do most of the day to day work rarely make the guest list, and the budget goes to one evening that's over in three hours.
What an Oscars pool does differently
An Oscars pool goes to everyone at once. You send one link, clients fill out a ballot on their phone in a few minutes, and they stay in it until the last envelope opens. The invite is easy to pass along, so it can travel from one contact to their whole team. On Oscar night, every client is watching the same leaderboard as your own team.
Why it fits ad tech and media sales teams
If you sell to ad agencies, your clients already follow what's on TV and which spots run during the big broadcasts. The Oscars are one of the biggest TV nights of the year, so talking about them is close to talking shop. A pool gives sales and client teams a friendly reason to check in during February and March that isn't another lunch request.
A reason to check in all year
A company pool covers every award show on Award Party for 12 months. The Golden Globes and Critics Choice open the season, the Grammys and the Oscars follow, and the Emmys come later in the year. Each show gets its own party, so your clients get a fresh leaderboard and you get a fresh reason to reach out.
A real example
Last Oscars season, an ad tech company ran an Oscars pool on Award Party for its agency clients. 119 people joined from 39 companies, and 115 of them made their picks before the show.
How to run it
Send the invite after the nominations come out, two to four weeks before the Oscars on Sunday, March 14, 2027. Send a reminder a few days before picks lock. On the night, share the leaderboard in a client channel or an email. The day after, send the recap and congratulate the winner by name.
Separate pools for separate groups
Our largest package allows more than one party per show. Run one for agency clients and one for brand clients, or keep your own team in a separate pool so clients have the leaderboard to themselves.
Keep it simple and fair
There's no betting and no buy-in, so anyone can play. If you want a prize, keep it modest and check your clients' gift policies first. Some agencies limit what their people can accept, and a trophy and bragging rights usually go further than a gift card anyway.
Planning a pool for your company?
Tell us about your group and we'll send a sample pool you can try.
Get a sample pool